I am currently an Assistant Professor of Marketing at Zhejiang Gongshang University. Using econometric modeling, I study EV market dynamics and generative AI. Feel free to reach out for collaborations!

📨 Email Me →

📝 Resume →

🔗 Linkedin →

<aside> 💡

Office hours are by appointment only prior to September 2027. Please email me in advance to schedule a meeting.

</aside>

Employment

2026 - Present Assistant Professor, Department of Marketing School of Business Administration, Zhejiang Gongshang University, China.

Education

2021 - 2026 Ph.D., Marketing College of Business, Shanghai University of Finance and Economics, China.

2018 - 2021 M.A., Business Administration School of Business Administration, Zhejiang Gongshang University, China.

2014 - 2018 B.A., Marketing School of Management, Shandong University of Technology, China.

Academic Experience

2025 - 2026 Visiting Scholar (Joint Ph.D. Student), Department of Marketing Carlson School of Management, University of Minnesota (Twin Cities), U.S..

Publications

  1. Gao, Weihe, Deyong Wang*, and Hua Yin (2025), “Enterprise Responses to Regulatory Institutions in Green Transitions: Evidence from the Dual-Credit Policy for Passenger Cars,” Journal of Management World, 41(4), 91-111. (in Chinese) [Abstract] 高维和、王德勇*、殷华：《企业绿色转型的规制性制度回应——来自乘用车双积分政策推行的证据》，《管理世界》，2025年第4期，第91~111页。
    1. Present in Marketing Science and Innovation Academic Forum (2024), Hangzhou, China, Outstanding paper prize nomination.
    2. Present in Journal of Marketing Science Academic Forum (2023), Changsha, China.
  2. Gao, Weihe and Deyong Wang* (2024), “From Things to People: The Concept, Shaping, and Outcomes of Personal Brand,” Foreign Economics & Management, 46 (3), 36–52. (in Chinese) [Abstract] [Full Article] 高维和、王德勇*：《品牌由物及人：个人品牌概念、塑造与结果》，《外国经济与管理》，2024年第3期，第36~52页。
  3. Lou, Tianyang*, Deyong Wang, Huili Chen, and Dongjie Niu (2020), “Different Perceptions of Belief: Predicting Household Solid Waste Separation Behavior of Urban and Rural Residents in China,” Sustainability, 12, 7778. [Abstract] [Full Article]

** Corresponding author*

Funding